The site is pretty quirky itself as it contains twelve different categories flying around woolly Earth (lame joke) and each category is dependent on our feelings during that time. So whether you're feeling loved, happy, powerful, nostalgic or so on, you can still post a look suitable.
Now enough about the introduction of this site, my purpose was to elaborate more on the campaign.
They're launching a global street style competition, where you as the user can upload your favourite wool look in hoping to win the grand prize.
Firstly upload your look on the site and categorize your outfit in between the 12 categories. Now the good thing is, people can go and vote for your look and if your wool look is the most loved... You have the amazing opportunity to win a total prize of $12,000 AUD holiday experience for you and a friend. If you choose not to participate however, just by voting, you're still eligible to go into a draw to win a wool prize pack sponsored by Emu Australia worth $400 AUD.
To know more about the grand prize:
Grand Prize Details
- 2 return economy class flights to Sydney
- 6 nights in a 5 star hotel in Sydney, with breakfasts
- 1 day visit to a Merino property
- 2 pairs of EMU Australia boots
- $3,600 Westfield premium shopping experience
P.s Did I mention that you can upload as much looks as you like, and this would obviously give you a higher chance of winningggggg.
P.P.S - Coincidentally, I recently wore an outfit that featured two wool garments which I will post more details of that look in an outfit post. The two wool garments are a wool scarf and a vintage wool jumper. You can pop by and vote for me here if you like haha! Thanks.